Past Speakers

Throughout the years AMA Southwest Michigan has had the pleasure of booking marketing professionals to come speak with our membership about a wide range of subjects, including analytics, branding, strategy, social media, professional development, and more. To see who we have had present for us in the past, take a look at the entries below.


  1. Winning Lessons from Along the Digital Disruption Pathway, Speaker: Lori Stillman, EVP Analytics, Insights and Intelligence, Advantage Solutions
  2. Market Research in the 21st Century: What’s in your tool kit?, Speaker: Rob Klein, Founder & CEO, Klein & Partners
  1. Ignite Your Brand – the Story of Pure Michigan Travel, Speaker: David Lorenz, Vice President at Travel Michigan
  2. Shinola – The Evolution of a Storied American Brand, Speaker: Jennifer Guarino, VP of Manufacturing, Shinola
  3. Audio Branding, Hear the Sound of Your Brand Growing, Speaker: Colleen Fahey, US Managing Director, Sixième Son
  4. Stormy Kromer, the Making of an Iconic Midwestern Brand, Speaker: Gina Thorsen, President, Stormy Kromer
  5. Yes, There Really is a Kalamazoo Baseball Game Going On, Speakers: Brian Colopy and John Bollinger, Kalamazoo Growlers
  6. Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design, Speaker: Todd Herring, Director of Communications, ArtPrize
  7. Building a Powerful Brand on a Shoestring, Speaker: Jeff Yonker, Terra Trikes
  8. Thinking on Their Feet: The BoldSocks Story, Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
  9. Living the Dream: Keurig and Beyond, Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
  1. 7 Actionable Tips to Create Kick Ass Content!, Speaker: DJ Waldow, Chief Experience Maker, 3LTRZ
  2. Mastering the Art and Science of Brand Visuals with Canva, Workshop Facilitator: Lisa Larson-Kelley, Canva Design & Training Certified Expert
  3. Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips, Speaker: Jonathan Copulsky, CCO for Deloitte LLP and CMO for Deloitte Consulting LLP, Chicago
  1. The Customer Journey – Then and Now, Speaker: Nick Skislak, CEO/Founder, SS Digital Media
  2. Persona Driven Marketing Strategy, Speaker: Mary Garrick, Brand Communication Director, Upward Brand Interactions
  3. Customer Churn – The Enemy of Growth, Speaker: Aldy Keene – Loyalty Research Center
  4. The Power of And.  Being Both Consumer AND Customer Focused, Speaker: Adam Madigan, Bissell
  5. Activation to Advocacy: Understanding How Your Audiences Use Social and Traditional to Make Decisions, Speaker: Dean Browell, Executive Vice President, Feedback
  6. Brain Science & Marketing, an Unlikely Combo, Speaker: Andy Crestodina, Co-Founder and Strategic Director Orbit Media
  7. Meaningful Connections, the Brand and Consumer Relationship, Speaker: Andres Ordonez, Chief Creative Officer, Energy BBDO
  8. Changing Clients Into Partners, Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
  1. Three Ways to Dramatically Improve Your Email Result, Speaker: Nora Snoddy, Director of Demand Generation Programs, Campaign Monitor
  2. Making Lemonade: How Beyoncé Can Teach the Modern Marketer to Rule the World, Speaker: Michael Barber, Founder, barber & hewitt
  3. Beyond the Quote Form: New Ways to Generate Hand-raisers and Leads Online, Speaker: Matt Clayson
  4. Serving up Digital Delights, Speaker: Lynne Jarman-Johnson
  5. Marketing in the Digital Age, Speaker: Marcus Collins
  6. Direct Marketing in the Digital World, Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
  7. Advanced Digital Media Strategies to Drive Organizational Growth, Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
  1. How To Avoid Getting A Real Job, Speaker: Andy Murray, Hockey Coach, Western Michigan University
  2. Build Your Digital Brand and Boost Credibility in Your Career, Speaker: Ryan Rhoten, CareerBrand
  3. The Marketers Happiness Report, Speaker: Matt Snodgrass, Speaker, Director of Marketing at MarketingProfs
  1. Seven Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know, Speaker: Douglas Burdett, Founder of Artillery and host of The Marketing Book Podcast
  2. Working the Steve Jobs Way, Speaker: Ken Segall, Speaker, Blogger, and Author of the book: “Insanely Simple: The Obsession That Drives Apple’s Success”
  3. Beyond Price: Selling Value in Commoditized Markets, Speaker: Dr. Wes Martz, Vice President of Marketing, Kadant; Co-Founder, AMA Southwest Michigan
  4. How are you preparing for the next 5-years? Marketing in the age of assistance, Speaker: Michal Lorenc, Head of Industry, Ticketing and Live Events, Google
  5. Grow Your Business When you Stop Pitching Products and Start Sharing Expertise, Speaker: Bruce McDuffy – Manufacturing Marketing Group
  6. Paving the Road to Success: A Marketing Strategy Workshop, Speaker: David Wilson, Strategic Marketing, UPS
  7. Planet Propaganda: A Madness to the Method, Speaker: John Besmer, Principal, Planet Propaganda
  8. Elevating the Role of Marketing, Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools
  9. Guerrilla Marketing: It’s a Jungle Out There!, Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
  10. Artful Marketing: Engaging Nonprofit Audiences, Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
  1. Making the Connection Between Your Marketing and Sales, Speaker: Kelly O’Reilly, Phd. – Haworth College of Business, WMU
  1. Social Media Panel
    1. Moderator: Scott Cowley – Digital Marketing Professor & Researcher, Western Michigan University
    2. Panel: Nick Behling – Social Strategist, MLive Media Group
    3. Dr. William Ward – President, DR4WARD and Board Member, Hootsuite
    4. Steve Boersma – Social Media, FleishmanHillard
    5. Julie Nemitz – Manager, Digital Media Sales & Marketing,
  1. Three LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic, Speaker: Bernie Borges, CMO, Vengreso
  2. Three Social Trends that are Influencing Marketing, Speaker: Kim Brown, Centrally Human Marketing
  3. Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition, Speaker: Eric Hultgren
  4. Social Networking on Steroids: Personal Branding Made Easy, Speaker: Sima Dahl, America’s Personal Branding champion
  1. How to Supercharge Growth with Podcast Interview Marketing, Speaker: Thomas Schwab, Chief Evangelist Officer, Interview Valet at View From the Top
  2. Pink Goldfish – Amplifying weirdness and embracing weakness to stand out in business, Speaker: Stan Phelps, Founder of, Forbes Contributor, TEDx  Speaker, and IBM Futurist
  3. United Breaks Guitars: Compassion in Business Pays Off, Speaker: Dave Carroll, Master Storyteller, Speaker, Singer & Songwriter