Past Events

AMA Southwest Michigan is proud to have put on many events over the years as a way to learn, network, and have fun with like-minded marketing professionals. You will find details and information about events we’ve held in the past on this page.

Rock Your Pitch: Storytelling with Numbers
INTERNATIONAL KEYNOTE SPEAKER & BRAND STORYTELLER, MELANIE SPRING
Thursday, April 15, 2021 Noon-1pm ONLINE

Get ready to rock!

April
15
Thursday
Building Better Mousetraps: How Content Inspires Visitors to Take Action
Speaker: Andy Crestodina, Co-founder and Chief Marketing Officer of Orbit Media
Thursday, March 18, 2021 Noon - 1pm ONLINE

Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.

So why aren’t more of your visitors turning into leads?

March
19
Friday
Winning the Name Game – How to Create Unforgettable Names
Thursday, February, 2021 - Noon - 1pm - ONLINE

Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create Unforgettable names.

February
18
Thursday
How to Become a Thought Leader on LinkedIn
Thursday, January 21, 2021 - Noon - 1pm - ONLINE

Digital enhances the way executives engage with their audiences and express their views. Increasingly, leaders are expected to share their insights and ideas on social media making it essential to develop an effective approach.

January
21
Thursday
Data Builds Brands: Delivering Audiences Now, Building Brands of the Future
Wednesday, December 9, 2020 – 12:00 PM – 1:00 AM EST – Online

Learn about combining the targeting and measurement of digital advertising with the reach and impact of TV to deliver the results that matter.

December
9
Wednesday
Reinventing an Annual Meeting During a Global Pandemic
Tuesday, November 17, 2020 – 11:45 AM – 1:00 PM EST – Online

The American Society of Neuroradiology was in the final stages of retooling its Annual Meeting in Las Vegas in May. Then came COVID-19. Without an option to cancel, the team shifted. The team will share how they transitioned the event to a virtual format and had more than 4400 international participants join.

November
17
Tuesday
Professional Sports Branding: Stories and Lessons
Thursday, October 15, 2020 - 12:00 - 1:00PM EDT - ONLINE EVENT

Joe Bosack will share insights gained from nearly three decades working in professional and collegiate sports branding. We will talk about the history of sports branding, common branding strategies employed by sports organizations, and how all of them have relevance in today’s corporate world.

October
15
Thursday
Intentional Evolution: How People & Companies Navigate The Future & Thrive
Thursday, September 17, 2020 – 12:00 PM – 1:00 PM – Fetzer Center (Western Michigan University)

With a grounding in real-world experience, and the best thinking from today’s tech and business luminaries, Tom explains how best to prepare as individuals and teams to meet the challenges of the future.

September
17
Thursday
AMA SW Michigan Summer Mixer
Final date and location to be determined
June
4
Thursday
Mastering Thought Leadership and Content on Linkedin
Canceled Due to COVID-19 Shutdown
May
21
Thursday