Past Events

AMA Southwest Michigan is proud to have put on many events over the years as a way to learn, network, and have fun with like-minded marketing professionals. You will find details and information about events we’ve held in the past on this page.

Intentional Evolution: How People & Companies Navigate The Future & Thrive
Thursday, March 19, 2020 – 11:30 AM – 1:00 PM – Fetzer Center (Western Michigan University)

Due to health concerns with social gatherings regarding COVID-19, the AMA Southwest Michigan Mixer has been postponed.  We apologize for this inconvenience. Please visit our website for updates regarding rescheduling and future events.

March
19
Thursday
AMA SW Michigan Spring Mixer
Thursday, March 12, 2020 – 5:30 PM – 7:00 PM – Old Burdick's Bar & Grill

Due to health concerns with social gatherings regarding COVID-19, the AMA Southwest Michigan Mixer has been postponed.  We apologize for this inconvenience. Please visit our website for updates regarding rescheduling and future events.

 

March
12
Thursday
Creativity by Brute Force
Thursday, February 20, 2020 – 11:30 AM – 1:00 PM – Fetzer Center (Western Michigan University)

It takes a second to generate a new idea, but what are you willing to grind out to execute that idea? From 50-state road trips, to pouring Richard Branson a beer, to creating Plaidurday, to photographing every sunrise of 2019, the success Bugsy’s experienced has more to do with perseverance, sisu, and a little stubbornness, than it does some mysterious skill of “being creative”.

February
20
Thursday
Annual Mentor Mixer presented by AMA SW Michigan & WMU Student AMA chapter
Wednesday, January 29, 2020, 5:30 PM – 7:30 PM – Haworth College of Business

Think SPEED MENTORING. We will set up tables that will contain professional mentor marketers.

January
29
Wednesday
Experience Design is the New Imperative with Russ Klein
Thursday, January 16, 2020, 11:30 AM – 1 PM – Fetzer Center (Western Michigan University)

Experience-driven brand building is the growth template for the future. The future is a world in which everything is bought and nothing is sold.

January
16
Thursday
2019 Annual Marketing Conference: Answers in Action
Speakers: Paul Beck, Kate Smith, Matt Hertig, John McNeal & Marcus Collins
November 7th, 2019 at the Fetzer Center, Kalamazoo, Michigan.

Join us for our annual marketing conference!

November
7
Thursday
fall-mixer
October Luncheon: Video for Content Marketing: How-to layer video throughout your marketing funnel
Speaker: Tony Gnau, Founder and Chief Storytelling Officer at T60 Productions
Thursday, October 17, 2019, 11:30 AM – 1:00 PM – Fetzer Center

Tony Gnau will talk about the types of videos you should be producing, and how to use them throughout your inbound marketing campaigns.

 

October
17
Thursday
fall-fixer
Fall Mixer 2019
Thursday, October 3, 2019, 5 – 7 PM – Old Burdick’s (located in the Radisson)

Come out, see familiar faces and meet new ones, enjoy some great appetizers, and soak in the ambiance of the downtown scene.

October
3
Thursday
marketers-happiness
September Luncheon: The Marketers Happiness Report
Speaker: Matt Snodgrass, Speaker, Director of Marketing at MarketingProfs
Thursday, September 19, 2019, 11:30 AM - 1:00 PM - Fetzer Center

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there’s almost no research that focuses on the marketer as a person. Very little of that focuses on YOU.

September
19
Thursday
AMAmixer-1
June Summer Mixer at University Roadhouse!
Thursday, June 6th, 5pm-7pm: University Roadhouse, Kalamazoo MI

Join us at University Roadhouse to wrap up another successful year with the Southwest Michigan American Marketing Association.

June
6
Thursday
may-luncheon
May Luncheon: Working the Steve Jobs Way
Speaker: Ken Segall, Speaker, Blogger, and Author of the book: "Insanely Simple: The Obsession That Drives Apple's Success"
Thursday, May 16, 2019, 11:30 AM - 1:00 PM - Fetzer Center

In this talk, Ken takes a closer look at Steve’s management style, his uncompromising beliefs and his willingness to take risks.

May
16
Thursday
april luncheon
April Luncheon: Beyond Price: Selling Value in Commoditzied Markets
Speaker: Dr. Wes Martz, Vice President of Marketing, Kadant; Co-Founder, AMA Southwest Michigan
Thursday, April 18th, 2019, 11:30am – 1:00pm – Fetzer Center

Join us to learn the importance of pricing and its role in your marketing strategy.

April
18
Thursday
spring-mixer
Spring Dual Mixer: Revel & Roll West
When: Wednesday, April 10th, 2019 - 4500 Stadium Drive, Kalamazoo, MI 49008

Come out, see familiar faces and meet new ones, enjoy some great food, and share some marketing wisdom with the next generation!

April
10
Wednesday