Founder + Chief Creative Officer, Social N the City
EXECUTING YOUR VISION: BIG IDEAS, SHORT TIMELINES, SMALL TEAMS
Today in marketing + advertising professionals are often asked to operate as entire ad agencies within their organization. As an individual or small team, the large task can often feel overwhelming and impossible to achieve.
During this session you will see case studies of how I’ve told thoughtful stories and produced various assets for campaigns with small teams and short timelines. Leave the session with insight + inspiration to feel empowerment to develop campaigns with multiple points of customer contact.--------------------
BIO: Amber Lewis is the radiating socialite, digital powerhouse, creative director, and artist whose unparalleled nature and social media prowess has elevated the essence and true narrative of the city of Detroit while living her life out loud as Social N The City. Her ability to transcend the depths of her unconventional advertising acumen and innate gift of conscious human connection across professional and personal platforms has poised her profoundly as Detroit’s Gem — the multifaceted woman and creative whose voice is heard, presence is felt and whose transparent spirit is infectious in every room she enters. Amber aligns herself with partnerships rooted in sound experience, truth telling, and empowerment of black voices. Campaigns and event partnering including Mercedes-Benz, Kay Sada Cosmetics, StockX, and Yoga In the Yard prove Amber’s effortless ability to disrupt status quo and dispel any belief in glass ceilings. Bridging conscious connection between black women within the social media landscape, Amber is founder of #BWDOSOCIAL, a community of exposure and opportunity that affirms black women in their respective roles and reminds the world that Black Women do social media, and do so powerfully around the world.