How Print Fits into B2B & B2C Marketing Today

Honor Credit Union, 4400 Stadium Drive Kalamazoo, MI 49008
March 5, 2024 11:30am - 1:00pm

Over the last two decades, we have seen a massive change in how we gather and share information. Digital marketing has climbed over print in its rapid rise. However, despite the digital revolution, print marketing is proving more effective than ever at cutting through the messaging clutter.

Print still produces high-impact results in the marketing world and you’ll learn how to use print to:

  • Prospect for new customers
  • Create more memorable customer relationships
  • Drive more online and in-person traffic

The future of print remains bright as long as there is a need to communicate and find novel and creative ways of doing so. Join us to discover ways to use print in your marketing mix and connect strategically from offline to online and in-person with your customers.

Takeaways – Get current statistics about how print drives real sales, see real samples, and get creative new ideas about how to use the latest print technology.

Speaker: Brian Kaufman, Owner and President of Allegra – Marketing Print, Mail and Creative Marketing Group