Experience Design is the New Imperative with Russ Klein

Thursday, January 16, 2020, 11:30 AM – 1 PM – Fetzer Center (Western Michigan University)

Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If marketers and agencies don’t come to terms in a hurry with the structural factors that have set the stage for experience-driven brand building, CEOs are going to tap other resources to do it instead. Experience design is the next frontier for brand-building.

Three Key Takeaways

  • Experience-driven brand building is the growth template for the future.
  • The 4Ps must be reimagined for 21st century application.
  • The future of marketing is a world in which everything is bought and nothing is sold.

Learn more about Russ Klein