Reinventing an Annual Meeting During a Global Pandemic
Tuesday, November 17, 2020 – 11:45 AM – 1:00 PM EST – Online
The American Society of Neuroradiology was in the final stages of retooling its Annual Meeting in Las Vegas in May. Then came COVID-19. Without an option to cancel, the team shifted. The team will share how they transitioned the event to a virtual format and had more than 4400 international participants join. They’ll discuss:
- How they used content & data capture to capture results of the event
- How they modified ways of engagement and ensured that it was supported with service and sponsor and team capabilities
- The bridge needed between operations / logistics and marketing to ensure – as a whole – the organization is led down a path driven by key goals
Change is necessary to stay relevant
There’s a need to address key issues (i.e. COVID) instead of skirting around them – transparency in education, content, planning is necessary to stay relatable to your audience.