Speaker: Sarah Mitchell, Strategist, Kennari Consulting
HYBRID EVENT: March 17, 2022 - Live or Online

While marketing and fundraising each have their own goals and strategies there are places where the two efforts can, and should, overlap. As the nonprofit sector faces growing competition for the attention and support of donors, more strategic communications are increasingly important. In this presentation, we’ll discuss ways that fundraising communications can take inspiration from strong brand marketing and how storytelling is the bridge between fundraising and marketing.