Upcoming Events

Fall Mixer
October 1, 2015
5 – 7 PM
University Roadhouse
Kalamazoo, MI

Register Here!

Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
Guest Speaker: Eric Hultgren
Join us in October to learn more about how the change in the market is an asset – not a threat – and that practitioners are the ones who will thrive in the chaos, while brands that don’t adapt will simply fade away.

October 15, 2015
11:30 AM – 1 PM
Fetzer Center
Kalamazoo, MI

Register Here!

2015 Marketing Conference
The 2015 Marketing Conference is designed to sharpen your marketing skills through engaging talks from marketing thought leaders from a broad range of marketing disciplines and specialties.

November 11, 2015
8:15 AM – 5 PM
Fetzer Center
Kalamazoo, MI

Register Here!

Recent Events

Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
September 2015

Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
May 2015

Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
April 2015

Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
April 2015

Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
March 2015

Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
February 2015

Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
January 2015

Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
December 2014

2014 Marketing Conference
November 2014

Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
October 2014

Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
September 2014