Upcoming Events


Build Your Digital Brand to Boost Credibility in your Career 

Speaker: Ryan Rhoten – Digital Branding Coach and Author at CareerBrand
When: Wednesday, September 20, 2017 (note it’s not on our typical Thursday schedule), 11:30am – 1pm,  Fetzer Center

Your brand used to be confined locally to your building, your peers, your block or your city. Today, however, it’s possible for your brand to be known globally. Yet many business professionals do not take advantage of this or even understand the need to define their brand.

Not only this, but by not building your brand and leveraging today’s technologies you are costing yourself opportunities: opportunities for advancement, for higher compensation or increased sales.
Instead, through clarity and intention, you can create a brand that not only boosts credibility in your chosen career but also creates opportunities for you. During this presentation, attendees will learn why they need to define their brand, how to build their brand online and leverage today’s technologies to grow their brand in a way that makes them stand out from their competition.

Join us on September 20th (special Wednesday luncheon!) as we host Ryan Rhoten of CareerBrand, to take away knowledge about how you can separate yourself from the pack in your career.


About the Speaker
Ryan Rhoten is the Founder and StoryBrand Guide at CareerBrand, and author of CareerKred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career. He is a digital branding coach, StoryBrand Certified Guide and StoryBrand Certified Copywriter who helps clients build digital trust and credibility so they get recognized for their expertise.

Many people struggle with their brand positioning. They know their area of expertise, their business and process so well, they struggle to explain it to others such as hiring managers or potential customers. Having a well-defined and positioned brand allows you to communicate your story and value to others. Using a simple 4-step process called D.I.C.E., Ryan works with clients to unpack their brand and strategically put it back together in a manner that provides a powerful branding and content marketing strategy so you clarify your positioning and develop your marketable career brand.

Register Now! 



Unmask and Unleash Your Leadership

Speaker: Jeff Nischwitz – Chief Story Debunker at The Nischwitz Group
When: Thursday, October 19, 2017 – Luncheon at Fetzer Center



2017 Annual Marketing Conference

When: Wednesday, November 8, 2017

Michael Barber, Founder, barber & hewitt
David Wilson, Strategic Marketing, UPS
DJ Waldow, Chief Experience Maker, 3LTRZ
Jennifer Guarino, VP of Manufacturing, Shinola
Dean Browell, Executive Vice President/Co-Founder, Feedback

Register Now! – early bird rates are now available



Meijer Digital Transformation

Speaker: Keith Boswell – Meijer
When: Thursday, December 14, 2017 – Luncheon at Fetzer Center



Customer Loyalty

Speaker: Aldy Keene – Loyalty Research Center
When: Thursday, January 18, 2018 – Luncheon at Fetzer Center



If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.



Recent Events

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Guest Speaker: Kim Brown, Centrally Human Marketing
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LOUDtable Discussions
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March 2017

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Guest Speaker: Lynne Jarman-Johnson
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Market Research in the 21st Century: What’s in your tool kit?
Guest Speaker: Rob Klein, Founder & CEO, Klein & Partners
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2016 Marketing Conference
Guest Speakers: Andy Crestodina, Colleen Fahey, Gina Thorsen, Josh Gross and Dave Carroll. Hosted by Improv Effects –  Brian Lam and Dann Sytsma
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View highlights from the event

Planet Propaganda: A Madness to the Method
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Straight from the Heart: How Southwest Revitalized Its Brand Image – CANCELLED
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KVCC, The Groves Center

Summer Mixer
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Guest Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools
April 2016

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Guest Speakers: Brian Colopy and John Bollinger, Kalamazoo Growlers
March 2016

Join Us for Our Winter Mixer at Zazios!
Let’s toast Old Man Winter, hob-nob with your fellow marketing peeps, and learn about the future plans and programming for our AMA Southwest Michigan club at Zazios Restaurant, Radisson Plaza Hotel in Kalamazoo, MI.
March 2016

Selling Value in Commoditized Markets
Guest Speaker: Dr. Wes Martz is Vice President, Marketing at Kadant, Inc.
The price is right. Are you sure?
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Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips
Guest Speaker: Jonathan Copulsky, CCO for Deloitte LLP and CMO for Deloitte Consulting LLP, Chicago
January 2016
View Presentation Slides (PDF)

Direct Marketing in the Digital World
Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
December 2015
View Presentation Slides (PDF)

2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
November 2015

Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
Guest Speaker: Eric Hultgren
October 2015

Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
September 2015

Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
May 2015

Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
April 2015

Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
April 2015

Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
March 2015

Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
February 2015

Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
January 2015

Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
December 2014

2014 Marketing Conference
November 2014

Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
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Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
September 2014