Most organizations have a strong desire for growth, but churn is one of the biggest issues that undermines the ability to achieve sustainable growth. This discussion will focus on two aspects of this problem. The first is obvious — when you lose customers it increases the number you have to sell in order to grow. The second aspect is that the churn reflects underlying problems with your business model that must be addressed in order to grow.
A pioneer and thought leader in his field, Aldy Keene provides strategic vision and direction for Loyalty Research Center. He also leads a dynamic team of Project Directors, Researchers, Program Managers, Statisticians and Consultants to deliver exceptional value to clients.
Aldy founded The Loyalty Research Center in 1997, offering cutting edge research and consulting in the area of stakeholder relationship measurement and management.
AMA/WMU Student Mixer
When: January 31st, Haworth College of Business
Speaker Series: Making the Connection Between Your Marketing and Sales
Speaker: Kelly O’Reilly, Phd. – Haworth College of Business
When: Thursday, February 15th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm
Speaker: Bruce McDuffy – Manufacturing Marketing Group
When: Thursday, March 15th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm
Speaker Series: How to Build Data-Driven Personas You Will Actually Use
Speaker: Mary Garrick, Brand Communication Director, Upward Brand Interactions
When: Thursday, April 19th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm
Speaker Series: Social Media Panel Discussion
Speakers: Nick Behling, Social Strategist, MLive; Dr. William Ward, Hootsuite; Julie Nemitz, Social Media Director, Meijer; Steve Boersma, Social Media, FleishmanHillard
When: Thursday, May 17th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm
Bring any and all questions regarding social media for this event, featuring top area leaders in the world of social marketing. We’ll have a moderated discussion with some of the current topics in the world of social media, and then open it up to the audience to further drive the discussion.
If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.
Speaker Series: The Power of And. Being Both Consumer AND Customer Focused
Guest Speaker: Adam Madigan, Bissell
Thursday, December 14, 2017
2017 Annual Marketing Conference
Wednesday, November 8, 2017 – 8:30 am
Michael Barber, Founder, barber & hewitt; Making Lemonade: How Beyoncé Can Teach the Modern Marketer to Rule the World
David Wilson, Strategic Marketing, UPS; Paving the Road to Success: A Marketing Strategy Workshop
DJ Waldow, Chief Experience Maker, 3LTRZ; 7 Actionable Tips to Create Kick Ass Content!
Jennifer Guarino, VP of Manufacturing, Shinola; Shinola – The Evolution of a Storied American Brand
Dean Browell, Executive Vice President, Feedback; Activation to Advocacy: Understanding How Your Audiences Use Social and Traditional to Make Decisions
Build Your Digital Brand and Boost Credibility in Your Career
Guest Speaker: Ryan Rhoten, CareerBrand
September 20, 2017
3 Social Trends that are Influencing Marketing
Guest Speaker: Kim Brown, Centrally Human Marketing
May 18, 2017
April 26, 2017
Beyond the Quote Form: New Ways to Generate Handraisers and Leads Online
Guest Speaker: Matt Clayson
Serving up Digital Delights
Guest Speaker: Lynne Jarman-Johnson
Marketing in the Digital Age
Guest Speaker: Marcus Collins
Market Research in the 21st Century: What’s in your tool kit?
Guest Speaker: Rob Klein, Founder & CEO, Klein & Partners
2016 Marketing Conference
Guest Speakers: Andy Crestodina, Colleen Fahey, Gina Thorsen, Josh Gross and Dave Carroll. Hosted by Improv Effects – Brian Lam and Dann Sytsma
View highlights from the event
Planet Propaganda: A Madness to the Method
Guest Speaker: John Besmer, Principal, Planet Propaganda
Straight from the Heart: How Southwest Revitalized Its Brand Image – CANCELLED
Guest Speaker: Lexi Muller
Mastering the Art and Science of Brand Visuals with Canva
KVCC, The Groves Center
Boatyard Brewing Company
Simplicity: The Most Powerful Force in Business
Guest Speaker: Ken Segall
Elevating the Role of Marketing
Guest Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools
Yes, There Really is a Kalamazoo Baseball Game Going On
Guest Speakers: Brian Colopy and John Bollinger, Kalamazoo Growlers
Join Us for Our Winter Mixer at Zazios!
Let’s toast Old Man Winter, hob-nob with your fellow marketing peeps, and learn about the future plans and programming for our AMA Southwest Michigan club at Zazios Restaurant, Radisson Plaza Hotel in Kalamazoo, MI.
Selling Value in Commoditized Markets
Guest Speaker: Dr. Wes Martz is Vice President, Marketing at Kadant, Inc.
The price is right. Are you sure?
Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips
Guest Speaker: Jonathan Copulsky, CCO for Deloitte LLP and CMO for Deloitte Consulting LLP, Chicago
View Presentation Slides (PDF)
Direct Marketing in the Digital World
Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
View Presentation Slides (PDF)
2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
Guest Speaker: Eric Hultgren
Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
2014 Marketing Conference
Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet