Events


Upcoming Events

Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
Join us for this engaging and immediately applicable presentation when professional speaker, columnist, author and storytelling consultant Kindra Hall will not only reveal why great storytelling is essential to great marketing; she will give specific strategies for finding stories (your own, or stories for the companies you represent), a three-step process for crafting the perfect story, and finally reveal ways marketers can use these stories to win over their customers without a fight.

September 17, 2015
11:30 AM – 1 PM
Fetzer Center
Kalamazoo, MI

Register Here!

2015 Marketing Conference
The 2015 Marketing Conference is designed to sharpen your marketing skills through engaging talks from marketing thought leaders from a broad range of marketing disciplines and specialties.

November 11, 2015
8:15 AM – 5 PM
Fetzer Center
Kalamazoo, MI

Register Here!

Recent Events

Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest speaker: Todd Herring, Director of Communications, ArtPrize
May 2015

Building a Powerful Brand on a Shoestring
Guest speaker: Jeff Yonker, Terra Trikes
April 2015

Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
April 2015

Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
March 2015

Changing Clients Into Partners
Guest speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
February 2015

Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
January 2015

Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
December 2014

2014 Marketing Conference
November 2014

Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
October 2014

Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
September 2014