Upcoming Events

Mastering the Art and Science of Brand Visuals with CanvaLisa Larson Kelly

As marketers, we know that images have impact—and there’s research that proves it. But creating inspired design at the speed of social can be challenging if you’re not a graphic designer.

In this hands-on workshop, marketing consultant and designer Lisa Larson-Kelley shows you how to boost engagement by adding images to social media and provides best practices for effective imagery in content marketing. Then she’ll walk you through the art of making beautiful designs using Canva—the secret weapon smart marketers use to easily create engaging, on-brand visuals.

Professional Bio

Lisa Larson-Kelley is a Canva Design & Training Certified Expert, Prezi Independent Expert, and sought-after speaker at technology conferences worldwide. With courses published with, Skillshare, and Pluralsight, she provides on-site and online training to companies large and small. She provides marketing consulting to local businesses, along with enterprise clients like Google, Facebook, and Adobe. Her passion is empowering people to embrace technology and see its power – and their own.
Connect with Lisa on Twitter at @lisamarienyc, at, or on her Brain Snacks YouTube channel.

Thursday, August 11, 2016   |   5:00 – 7:00 pm

KVCC, The Groves Center
7107 Elm Valley Dr., Kalamazoo MI 49009

FREE for AMASWM Members & Students (with valid student ID)
$15 Non-Members

Register Here!



If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.



Recent Events

Summer Mixer
Thursday, June 9, 2016
Boatyard Brewing Company
432 E. Paterson, Kalamazoo, MI 49009

Simplicity: The Most Powerful Force in Business
Guest Speaker: Ken Segall
Friday, May 20, 2016

Elevating the Role of Marketing
Guest Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools
April 21, 2016

Yes, There Really is a Kalamazoo Baseball Game Going On
Guest Speaker: Brian Colopy and John Bollinger, Kalamazoo Growlers
March 17, 2016

Join Us for Our Winter Mixer at Zazios!
Let’s toast Old Man Winter, hob-nob with your fellow marketing peeps, and learn about the future plans and programming for our AMA Southwest Michigan club at Zazios Restaurant, Radisson Plaza Hotel in Kalamazoo, MI.
March 2, 2016

Selling Value in Commoditized Markets
Guest Speaker: Dr. Wes Martz is Vice President, Marketing at Kadant, Inc.
The price is right. Are you sure?
February 18, 2016

Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips
Guest Speaker: Jonathan Copulsky, CCO for Deloitte LLP and CMO for Deloitte Consulting LLP, Chicago
January 21, 2016
View Presentation Slides (PDF)

Direct Marketing in the Digital World
Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
December 17, 2015
View Presentation Slides (PDF)

2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
November 2015

Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
Guest Speaker: Eric Hultgren
October 2015

Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
September 2015

Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
May 2015

Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
April 2015

Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
April 2015

Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
March 2015

Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
February 2015

Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
January 2015

Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
December 2014

2014 Marketing Conference
November 2014

Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
October 2014

Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
September 2014