Upcoming Events


Mixer – Networking at the NEW Revel & Roll

When: Tuesday, October 10, 2017 – 5 pm at Revel & Roll, 4500 Stadium Drive, Kalamazoo, MI  49008

Join us for the first AMA Southwest Michigan mixer of our new season! We’re excited to host you at Revel & Roll, Kalamazoo’s newest and most exciting family entertainment center. Come out, see familiar faces and meet new ones, enjoy some great food, and try one of R & R’s signature cocktails – they’re definitely worth it!

Our AMA chapter and amazing season sponsors will provide food and cash bars will be opent throughout the venue. After the mixer, you should tour Revel & Roll‘s multi-level lazer tag arena, play on the world’s largest Pac-Man arcade game, or take your skills to the bowling lanes.

We hope to see you there! While the event is free (besides cash bar) please register by 10/3 so we can have an accurate head count.

Register Now! 



Luncheon – Get Shift Done! (Unmask and Unleash Your Leadership)

Speaker: Jeff Nischwitz – Chief Story Debunker at The Nischwitz Group
When: Thursday, October 19, 2017 – Luncheon at Fetzer Center, 11:30am – 1pm

Get Shift Done!
We know many things, and have many unique gifts, but our greatest gift is not to get s**t done. Instead, we get SHIFT done. In a world where most people are seeking to be more effective, innovators and difference makers are passionately seeking to be more impactful. Get Shift Done is designed to inspire you to a different way of seeing your business, your job, your leadership and even yourself. These shifts will give you tools to use to differently and more intentionally navigate your personal and professional path. Like the snow globe, this session will shake up the your thinking and perspectives.

About the Speaker
Jeff Nischwitz is a man on a mission – a mission to help people shift how they see the world and thereby shift their experience of the world. Known as the Facilitator of Truth, Jeff helps people remove the blocks that are keeping them from what they want. Jeff serves his clients to help accelerate their leadership, team engagement, accountability, impact and outcomes. Jeff’s the author of two books. His personal leadership book – Unmask: Let Go of Who You’re “Supposed” to Be & Unleash Your True Leader (Motivational Press 2014) — is a road map for navigating your own personal journey as a leader in your business, career, relationships and life. His newest book — Arrows of Truth: Simple Shifts for Personal Transformation (Eagle Heart Press 2017) — is filled with new ideas and different perspectives to help you Get Shift Done!

Learn more about Jeff:

Register Now! 



2017 Annual Marketing Conference

When: Wednesday, November 8, 2017 – 8:30 am

Registration is NOW OPEN for our Annual Answers in Action Marketing Conference! We’re excited to bring you our strongest lineup yet, with a focus on actionable takeaways that you can implement into your own company when you walk out the door. Join us for a day that will awaken and unleash the marketer in you that you were born to be.

Speakers/Topics Include:
Michael Barber, Founder, barber & hewitt; Making Lemonade: How Beyoncé Can Teach the Modern Marketer to Rule the World
David Wilson, Strategic Marketing, UPS; Paving the Road to Success: A Marketing Strategy Workshop
DJ Waldow, Chief Experience Maker, 3LTRZ; 7 Actionable Tips to Create Kick Ass Content!
Jennifer Guarino, VP of Manufacturing, Shinola; Shinola – The Evolution of a Storied American Brand
Dean Browell, Executive Vice President, Feedback; Activation to Advocacy: Understanding How Your Audiences Use Social and Traditional to Make Decisions 

Register Now! – early bird rates are now available



Luncheon – Program T.B.A.

Speaker: T.B.A.
When: Thursday, December 14, 2017 – Luncheon at Fetzer Center, 11:30am – 1pm



Luncheon – Customer Loyalty

Speaker: Aldy Keene – Loyalty Research Center
When: Thursday, January 18, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm



Luncheon – Making the Connection Between Your Marketing and Sales

Speaker: Kelly O’Reilly, Phd. 
When: Thursday, February 15th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm



If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.



Recent Events

Build Your Digital Brand and Boost Credibility in Your Career
Guest Speaker: Ryan Rhoten, CareerBrand
September 20, 2017

 3 Social Trends that are Influencing Marketing
Guest Speaker: Kim Brown, Centrally Human Marketing
May 18, 2017

LOUDtable Discussions
April 26, 2017

Beyond the Quote Form: New Ways to Generate Handraisers and Leads Online
Guest Speaker: Matt Clayson
March 2017

Serving up Digital Delights
Guest Speaker: Lynne Jarman-Johnson
February 2017

Marketing in the Digital Age
Guest Speaker: 
Marcus Collins
January 2017

Market Research in the 21st Century: What’s in your tool kit?
Guest Speaker: Rob Klein, Founder & CEO, Klein & Partners
December 2016

2016 Marketing Conference
Guest Speakers: Andy Crestodina, Colleen Fahey, Gina Thorsen, Josh Gross and Dave Carroll. Hosted by Improv Effects –  Brian Lam and Dann Sytsma
November 2016
View highlights from the event

Planet Propaganda: A Madness to the Method
Guest Speaker: John Besmer, Principal, Planet Propaganda
October 2016

Straight from the Heart: How Southwest Revitalized Its Brand Image – CANCELLED
Guest Speaker: Lexi Muller
September 2016

Mastering the Art and Science of Brand Visuals with Canva
August 2016
KVCC, The Groves Center

Summer Mixer
June 2016
Boatyard Brewing Company

Simplicity: The Most Powerful Force in Business
Guest Speaker: Ken Segall
May 2016

Elevating the Role of Marketing
Guest Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools
April 2016

Yes, There Really is a Kalamazoo Baseball Game Going On
Guest Speakers: Brian Colopy and John Bollinger, Kalamazoo Growlers
March 2016

Join Us for Our Winter Mixer at Zazios!
Let’s toast Old Man Winter, hob-nob with your fellow marketing peeps, and learn about the future plans and programming for our AMA Southwest Michigan club at Zazios Restaurant, Radisson Plaza Hotel in Kalamazoo, MI.
March 2016

Selling Value in Commoditized Markets
Guest Speaker: Dr. Wes Martz is Vice President, Marketing at Kadant, Inc.
The price is right. Are you sure?
February 2016

Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips
Guest Speaker: Jonathan Copulsky, CCO for Deloitte LLP and CMO for Deloitte Consulting LLP, Chicago
January 2016
View Presentation Slides (PDF)

Direct Marketing in the Digital World
Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
December 2015
View Presentation Slides (PDF)

2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
November 2015

Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
Guest Speaker: Eric Hultgren
October 2015

Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
September 2015

Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
May 2015

Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
April 2015

Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
April 2015

Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
March 2015

Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
February 2015

Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
January 2015

Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
December 2014

2014 Marketing Conference
November 2014

Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
October 2014

Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
September 2014