Your brand used to be confined locally to your building, your peers, your block or your city. Today, however, it’s possible for your brand to be known globally. Yet many business professionals do not take advantage of this or even understand the need to define their brand.
Not only this, but by not building your brand and leveraging today’s technologies you are costing yourself opportunities: opportunities for advancement, for higher compensation or increased sales.
Instead, through clarity and intention, you can create a brand that not only boosts credibility in your chosen career but also creates opportunities for you. During this presentation, attendees will learn why they need to define their brand, how to build their brand online and leverage today’s technologies to grow their brand in a way that makes them stand out from their competition.
Join us on September 20th (special Wednesday luncheon!) as we host Ryan Rhoten of CareerBrand, to take away knowledge about how you can separate yourself from the pack in your career.
About the Speaker
Ryan Rhoten is the Founder and StoryBrand Guide at CareerBrand, and author of CareerKred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career. He is a digital branding coach, StoryBrand Certified Guide and StoryBrand Certified Copywriter who helps clients build digital trust and credibility so they get recognized for their expertise.
Many people struggle with their brand positioning. They know their area of expertise, their business and process so well, they struggle to explain it to others such as hiring managers or potential customers. Having a well-defined and positioned brand allows you to communicate your story and value to others. Using a simple 4-step process called D.I.C.E., Ryan works with clients to unpack their brand and strategically put it back together in a manner that provides a powerful branding and content marketing strategy so you clarify your positioning and develop your marketable career brand.
When: Tuesday, October 10, 2017 – 5 pm at Revel & Roll, 4500 Stadium Drive, Kalamazoo, MI 49008
Join us for the first AMA Southwest Michigan mixer of our new season! We’re excited to host you at Revel & Roll, Kalamazoo’s newest and most exciting family entertainment center. Come out, see familiar faces and meet new ones, enjoy some great food, and try one of R & R’s signature cocktails – they’re definitely worth it!
Our AMA chapter and amazing season sponsors will provide food and cash bars will be opent throughout the venue. After the mixer, you should tour Revel & Roll‘s multi-level lazer tag arena, play on the world’s largest Pac-Man arcade game, or take your skills to the bowling lanes.
We hope to see you there! While the event is free (besides cash bar) please register by 10/3 so we can have an accurate head count.
Luncheon – Get Shift Done! (Unmask and Unleash Your Leadership)
Get Shift Done!
We know many things, and have many unique gifts, but our greatest gift is not to get s**t done. Instead, we get SHIFT done. In a world where most people are seeking to be more effective, innovators and difference makers are passionately seeking to be more impactful. Get Shift Done is designed to inspire you to a different way of seeing your business, your job, your leadership and even yourself. These shifts will give you tools to use to differently and more intentionally navigate your personal and professional path. Like the snow globe, this session will shake up the your thinking and perspectives.
About the Speaker
Jeff Nischwitz is a man on a mission – a mission to help people shift how they see the world and thereby shift their experience of the world. Known as the Facilitator of Truth, Jeff helps people remove the blocks that are keeping them from what they want. Jeff serves his clients to help accelerate their leadership, team engagement, accountability, impact and outcomes. Jeff’s the author of two books. His personal leadership book – Unmask: Let Go of Who You’re “Supposed” to Be & Unleash Your True Leader (Motivational Press 2014) — is a road map for navigating your own personal journey as a leader in your business, career, relationships and life. His newest book — Arrows of Truth: Simple Shifts for Personal Transformation (Eagle Heart Press 2017) — is filled with new ideas and different perspectives to help you Get Shift Done!
Learn more about Jeff:
2017 Annual Marketing Conference
When: Wednesday, November 8, 2017 – 8:30 am
Registration is NOW OPEN for our Annual Answers in Action Marketing Conference! We’re excited to bring you our strongest lineup yet, with a focus on actionable takeaways that you can implement into your own company when you walk out the door. Join us for a day that will awaken and unleash the marketer in you that you were born to be.
Michael Barber, Founder, barber & hewitt; Making Lemonade: How Beyoncé Can Teach the Modern Marketer to Rule the World
David Wilson, Strategic Marketing, UPS; Paving the Road to Success: A Marketing Strategy Workshop
DJ Waldow, Chief Experience Maker, 3LTRZ; 7 Actionable Tips to Create Kick Ass Content!
Jennifer Guarino, VP of Manufacturing, Shinola; Shinola – The Evolution of a Storied American Brand
Dean Browell, Executive Vice President, Feedback; Activation to Advocacy: Understanding How Your Audiences Use Social and Traditional to Make Decisions
Register Now! – early bird rates are now available
Luncheon – Program T.B.A.
When: Thursday, December 14, 2017 – Luncheon at Fetzer Center, 11:30am – 1pm
Luncheon – Customer Loyalty
Luncheon – Making the Connection Between Your Marketing and Sales
Speaker: Kelly O’Reilly, Phd.
When: Thursday, February 15th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm
If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.
3 Social Trends that are Influencing Marketing
Guest Speaker: Kim Brown, Centrally Human Marketing
May 18, 2017
April 26, 2017
Beyond the Quote Form: New Ways to Generate Handraisers and Leads Online
Guest Speaker: Matt Clayson
Serving up Digital Delights
Guest Speaker: Lynne Jarman-Johnson
Marketing in the Digital Age
Guest Speaker: Marcus Collins
Market Research in the 21st Century: What’s in your tool kit?
Guest Speaker: Rob Klein, Founder & CEO, Klein & Partners
2016 Marketing Conference
Guest Speakers: Andy Crestodina, Colleen Fahey, Gina Thorsen, Josh Gross and Dave Carroll. Hosted by Improv Effects – Brian Lam and Dann Sytsma
View highlights from the event
Planet Propaganda: A Madness to the Method
Guest Speaker: John Besmer, Principal, Planet Propaganda
Straight from the Heart: How Southwest Revitalized Its Brand Image – CANCELLED
Guest Speaker: Lexi Muller
Mastering the Art and Science of Brand Visuals with Canva
KVCC, The Groves Center
Boatyard Brewing Company
Simplicity: The Most Powerful Force in Business
Guest Speaker: Ken Segall
Elevating the Role of Marketing
Guest Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools
Yes, There Really is a Kalamazoo Baseball Game Going On
Guest Speakers: Brian Colopy and John Bollinger, Kalamazoo Growlers
Join Us for Our Winter Mixer at Zazios!
Let’s toast Old Man Winter, hob-nob with your fellow marketing peeps, and learn about the future plans and programming for our AMA Southwest Michigan club at Zazios Restaurant, Radisson Plaza Hotel in Kalamazoo, MI.
Selling Value in Commoditized Markets
Guest Speaker: Dr. Wes Martz is Vice President, Marketing at Kadant, Inc.
The price is right. Are you sure?
Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips
Guest Speaker: Jonathan Copulsky, CCO for Deloitte LLP and CMO for Deloitte Consulting LLP, Chicago
View Presentation Slides (PDF)
Direct Marketing in the Digital World
Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
View Presentation Slides (PDF)
2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
Guest Speaker: Eric Hultgren
Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
2014 Marketing Conference
Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet