Upcoming Events



Speaker Series: Making the Connection Between Your Marketing and Sales

Speaker: Kelly O’Reilly, Phd. – Haworth College of Business, WMU

When: Thursday, February 15th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm

This session will focus on the most problematic conflicts that occur between sales and marketing teams, why the conflicts happen, and how effective leadership can solve them. Dr. O’Reilly will share her “5 Truths of Leadership” that she gleaned over a 20 year corporate career. Each of the Truths provide a big picture concept to chew on, plus ground-level techniques to immediately apply in your business to inspire alignment between your sales and marketing teams.

Register Now! 



AMA Winter Mixer Event – FREE!

When: Tuesday, February 27th , 2018, 5 – 7pm –  Martell’s,  3501 Greenleaf Blvd, Kalamazoo, MI 49008

Join us for our Winter AMA Southwest Michigan Mixer! Our wonderful hosts at Martell’s, part of Millennium Restaurant Group, will open their doors for our group on February 27th at 5:00 pm for this free event. Come out, see familiar faces and meet new ones, enjoy some great food, and even better company with your fellow marketers.
Active membership in the AMA isn’t required to attend this event, however we hope you give it consideration! The food will be provided by our AMA chapter and our amazing season sponsors, and there will also be a cash bar.
We hope to see you there! While the event is free (besides cash bar) please register by February 23rd so we can have an accurate head count.

Register Now!



Speaker Series: Grow Your Business When you Stop Pitching Products and Start Sharing Expertise

Speaker: Bruce McDuffy – Manufacturing Marketing Group

When: Thursday, March 15th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm

It’s next to impossible to break through the noise and get noticed in this day and age. You’ve probably tried advertising or pitching your product or offering and been disappointed with the results. Pitching products just doesn’t work anymore to gain awareness or generate leads. In this presentation, you’ll learn how to break through the noise and get noticed by your target audience by sharing your knowledge and expertise. Bruce will share examples of how companies who share knowledge increase leads by 500% or more as compared to pitching a product.



Speaker Series: How to Build Data-Driven Personas You Will Actually Use

Speaker: Mary Garrick, Brand Communication Director, Upward Brand Interactions

When: Thursday, April 19th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm

Persona-driven strategy is effective, there’s no doubt about it — but can you confidently say you’re building personas that have life beyond your strategy? In this session, Mary Garrick will share the best places to mine meaningful data and show real examples of how personas improve the content development process. You’ll leave equipped with everything you need to know to build personas you’ll be confident in, not to mention actually be able to use.



Speaker Series: Social Media Panel Discussion

Moderator: Scott Cowley – Digital Marketing Professor & Researcher, Western Michigan University
Panel: Nick Behling – Social Strategist, MLive Media Group
Dr. William Ward – President, DR44WARD and Board Member, Hootsuite
Julie Nemitz – Manager, Digital Media Sales & Marketing,
Steve Boersma – Social Media, FleishmanHillard 

When: Thursday, May 17th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm

Bring any and all questions regarding social media for this event, featuring top area leaders in the world of social marketing. We’ll have a moderated discussion with some of the current topics in the world of social media, and then open it up to the audience to further drive the discussion.




If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.



Recent Events

Speaker Series: Customer Churn – The Enemy of Growth

Speaker: Aldy Keene – Loyalty Research Center
When: Thursday, January 18, 2018

Most organizations have a strong desire for growth, but churn is one of the biggest issues that undermines the ability to achieve sustainable growth. This discussion will focus on two aspects of this problem. The first is obvious — when you lose customers it increases the number you have to sell in order to grow. The second aspect is that the churn reflects underlying problems with your business model that must be addressed in order to grow.



Speaker Series: The Power of And.  Being Both Consumer AND Customer Focused
Guest Speaker: Adam Madigan, Bissell
Thursday, December 14, 2017


2017 Annual Marketing Conference
Wednesday, November 8, 2017 – 8:30 am
Speakers/Topics :
Michael Barber, Founder, barber & hewitt; Making Lemonade: How Beyoncé Can Teach the Modern Marketer to Rule the World
David Wilson, Strategic Marketing, UPS; Paving the Road to Success: A Marketing Strategy Workshop
DJ Waldow, Chief Experience Maker, 3LTRZ; 7 Actionable Tips to Create Kick Ass Content!
Jennifer Guarino, VP of Manufacturing, Shinola; Shinola – The Evolution of a Storied American Brand
Dean Browell, Executive Vice President, Feedback; Activation to Advocacy: Understanding How Your Audiences Use Social and Traditional to Make Decisions


 Build Your Digital Brand and Boost Credibility in Your Career
Guest Speaker: Ryan Rhoten, CareerBrand
September 20, 2017


 3 Social Trends that are Influencing Marketing
Guest Speaker: Kim Brown, Centrally Human Marketing
May 18, 2017


LOUDtable Discussions
April 26, 2017

Beyond the Quote Form: New Ways to Generate Handraisers and Leads Online
Guest Speaker: Matt Clayson
March 2017

Serving up Digital Delights
Guest Speaker: Lynne Jarman-Johnson
February 2017

Marketing in the Digital Age
Guest Speaker: 
Marcus Collins
January 2017

Market Research in the 21st Century: What’s in your tool kit?
Guest Speaker: Rob Klein, Founder & CEO, Klein & Partners
December 2016

2016 Marketing Conference
Guest Speakers: Andy Crestodina, Colleen Fahey, Gina Thorsen, Josh Gross and Dave Carroll. Hosted by Improv Effects –  Brian Lam and Dann Sytsma
November 2016
View highlights from the event

Planet Propaganda: A Madness to the Method
Guest Speaker: John Besmer, Principal, Planet Propaganda
October 2016

Straight from the Heart: How Southwest Revitalized Its Brand Image – CANCELLED
Guest Speaker: Lexi Muller
September 2016

Mastering the Art and Science of Brand Visuals with Canva
August 2016
KVCC, The Groves Center

Summer Mixer
June 2016
Boatyard Brewing Company

Simplicity: The Most Powerful Force in Business
Guest Speaker: Ken Segall
May 2016

Elevating the Role of Marketing
Guest Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools
April 2016

Yes, There Really is a Kalamazoo Baseball Game Going On
Guest Speakers: Brian Colopy and John Bollinger, Kalamazoo Growlers
March 2016

Join Us for Our Winter Mixer at Zazios!
Let’s toast Old Man Winter, hob-nob with your fellow marketing peeps, and learn about the future plans and programming for our AMA Southwest Michigan club at Zazios Restaurant, Radisson Plaza Hotel in Kalamazoo, MI.
March 2016

Selling Value in Commoditized Markets
Guest Speaker: Dr. Wes Martz is Vice President, Marketing at Kadant, Inc.
The price is right. Are you sure?
February 2016

Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips
Guest Speaker: Jonathan Copulsky, CCO for Deloitte LLP and CMO for Deloitte Consulting LLP, Chicago
January 2016
View Presentation Slides (PDF)

Direct Marketing in the Digital World
Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
December 2015
View Presentation Slides (PDF)

2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
November 2015

Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
Guest Speaker: Eric Hultgren
October 2015

Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
September 2015

Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
May 2015

Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
April 2015

Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
April 2015

Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
March 2015

Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
February 2015

Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
January 2015

Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
December 2014

2014 Marketing Conference
November 2014

Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
October 2014

Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
September 2014