Events


Upcoming Events

Straight from the Heart: How Southwest Revitalized Its Brand ImageLexi Muller  Assistant Manager of Brand Identity and Experience

We look at the story of Southwest’s rebranding from the inside out — through the crafting of its company purpose and communication platform, to implementing its new visual identity across every customer touch point. Learn how Southwest Airline’s continued growth has led to its brand evolution and a necessary look at brand consistency and governance.

Lexi Muller, Assistant Manager of Brand Identity and Experience

Lexi began her career at Southwest on the Sports and Promotions Team where she led numerous brand activations and promotions across the cities served by Southwest. She eventually found her way onto the Brand Team just as the company was undergoing a vast brand identity transition. She has since become the brand authority within the company, consulting on all aspects of branded customer experience, from Emails to Airports. Most recently, she has led the design and reveal programs for Southwest’s new uniform, set to launch in Q2 of 2017.

Lexi.Muller@wnco.com

When:
Thursday, September 15, 2016   |   11:30 am – 1:00 pm

Where:
WMU Fetzer Center

Cost:
$25 for AMASWM Members    |   $40 Non-Members  |  $12 Students (with valid student ID)

Register Here!

 

 

If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.

 

 

Recent Events

Mastering the Art and Science of Brand Visuals with Canva
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Summer Mixer
Thursday, June 9, 2016
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Join Us for Our Winter Mixer at Zazios!
Let’s toast Old Man Winter, hob-nob with your fellow marketing peeps, and learn about the future plans and programming for our AMA Southwest Michigan club at Zazios Restaurant, Radisson Plaza Hotel in Kalamazoo, MI.
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View Presentation Slides (PDF)

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Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
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View Presentation Slides (PDF)

2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
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Guest Speaker: Eric Hultgren
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Guest Speaker: Kindra Hall
September 2015

Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
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Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
April 2015

Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
April 2015

Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
March 2015

Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
February 2015

Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
January 2015

Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
December 2014

2014 Marketing Conference
November 2014

Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
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Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
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