Events


Upcoming Events

Thursday, September 18 – Shinola/Detroit, LLC

Guest speaker: Ms. Bridget Russo, Director of Marketing

Fetzer Center @ WMU, Kalamazoo

11:30 a.m. to 1 p.m.

 

Thursday, October 16 – Bold Endeavors LLC

Guest Speaker: Ryan Preisner, CEO and Co-founder of boldSOCKS.com.

Fetzer Center @ WMU, Kalamazoo

11:30 a.m. to 1 p.m.

 

Thursday, November 20 – 2014 Marketing Conference

Keynote speaker: Dr. Don Shultz

Fetzer Center @ WMU, Kalamazoo

8 a.m. to 5 p.m.

 

Thursday, December 18

Fetzer Center @ WMU, Kalamazoo

11:30 a.m. to 1 p.m.

 

Thursday, January 15

Fetzer Center @ WMU, Kalamazoo

11:30 a.m. to 1 p.m.

 

Thursday, February 19

Fetzer Center @ WMU, Kalamazoo

11:30 a.m. to 1 p.m.

 

Thursday, March 19

Fetzer Center @ WMU, Kalamazoo

11:30 a.m. to 1 p.m.

 

Thursday, April 16

Fetzer Center @ WMU, Kalamazoo

11:30 a.m. to 1 p.m.

 

Thursday, May 21

Fetzer Center @ WMU, Kalamazoo

11:30 a.m. to 1 p.m.

 

Recent Events

Digital Advertising. Think Different.
May 15, 2014

Imagine being able to run your ad in specific time periods to meet the unique needs of your business, for instance, a coffee shop wants the morning commute crowd while a restaurant or bar may only want to advertise during afternoon drive time. The result? Less ad waste and a better return on investment. At this event you will learn how digital outdoor can be a game-changer that just might mean you’ve got to think different when planning your next ad campaign.

How to Avoid the Pitfalls of  Social Media in Business
April 17, 2014

Social media. You know it well. And use it daily. But in the “anything goes” digital Wild West, there are missteps and potential liabilities that can impact your brand, your reputation, and your company. Attend the April AMA event to learn how to avoid the pitfalls of social media from attorney and digital media expert, Mr. Brian Wassom, J.D.

Achieving Great Results With Great Leadership
March 20, 2014

To achieve great results the team has to perform at its best, and that requires great leadership.  To be at your best you need to be a coach, a communicator and a catalyst. This session will explore these topics and each participant will leave with practical and proven strategies to apply immediately to maximize their own leadership efforts while pushing their team to greater heights.

Duncan Aviation
February 27, 2014

Lori and Diane discussed the unique challenges of relationship-marketing in a niche business with a long sales cycle like business aviation and how Duncan creates strong connections and long-term partnerships with customers and prospects through content marketing and accessibility to Duncan’s experts, systems, and data.

Founders Brewing Co.
January 16, 2014

Mike Stevens and Dave Engbers both had steady jobs when they decided to chase their dreams and open a brewery–which meant writing a business plan, quitting their jobs, and taking out giant loans. They figured if you’re going to live life, you ought to live it hard, without regrets. The Founders Family, a group of passionate beer enthusiasts, has grown around this simple philosophy: “We don’t brew beer for the masses. Instead, our beers are crafted for a chosen few, a small cadre of renegades and rebels who enjoy a beer that pushes the limits of what is commonly accepted as taste. In short, we make beer for people like us.”

Competing with National Brands and Tasting Success!
December 19, 2013

Randy Stickney, Vice President of Sales and Marketing at Hudsonville Ice Cream,  highlighted Hudsonville Ice Cream’s eighty plus year history in the ice cream business, how distribution network changes have impacted the company’s marketing strategies over the years, and how this small family owned business continues to succeed in a grocery category dominated by international food producers.

Driving Growth and Innovation with Design, Culture, and Craft
November 21, 2013

Guest speaker, Richard Heriford, discussed  how Landscape Forms has enjoyed unparalleled success as a premium global brand of site furniture, LED lighting and accessories through creating a design-centric business model; using leading edge technology; and offering integrated product solutions. Mr. Heriford also discussed how the company’s commitment to engaging their employees and creating a culture of excellence has built strong customer loyalty and earned Landscape Forms national and international recognition.

SEO What? - Enhance the Efficiency and Effectiveness of Your Online Marketing Efforts
October 17, 2013

Guest speaker, Matt Bonofiglio from Mlive provided insight on why SEO is important, why SERP rank matter, where SEO and marketing goals intersect, and how on-page and off-page work together.

Mobilizing for Good - How Amway Changed 10 Million Lives in 10 Years
September 19, 2013

Guest speaker, Debra Kalmbach, Global Manager of Corporate Citizenship at Amway Corporation, will tell the story of the company’s “One by One Campaign for Children,” a charitable focus for Amway since 2003. She will explain how creating a focus on improving the lives of children worldwide 10 years ago helped the company change 10 million lives for the better, and how any brand can use corporate social responsibility to create positive change locally or globally.