Events


Upcoming Events

 

Market Research in the 21st Century: What’s in your tool kit?

Market research has evolved from basic in-person interviewing to phone to online to neurosciences. Researchers now can actually place a contraption on a person’s head and measure their brain activity while they watch a commercial, and tell whether they like it or not! There have been many other advancements in market research – many fantastic, some not so much.

Rob Klein is a classically trained market researcher with more than 30 years practicing and teaching market research. Learn what new tools you should have in your tool kit and which ones to be a little leery of before you dive in. Rob will discuss a range of tools from new techniques to new sample frames to new technologies, along with a few basic do’s and don’ts in survey writing. And, finally, Rob will leave you with a checklist for establishing why and how to conduct your next research study.

Guest Speaker:
Rob Klein, Founder & CEO, Klein & Partners

When:
Thursday, December 15, 2016   |   11:30 am – 1:00 pm

Where:
WMU Fetzer Center

Cost:
$25 for AMASWM Members    |   $40 Non-Members  |  $12 Students (with valid student ID)

Register Now!

 

Marketing in the Digital Age

Professors John Branch and Marcus Collins show that in the era of social media and digital campaigns, marketing is still about people and their networks.

Digital and social media marketing campaigns are often centered on the tactical delivery of the brand content, but often lack the more important objective of what is being said and how – not to mention whether or not the message taps into what people really care about.

With all the technology, it is easy to forget that marketing–even in the digital era–is foremost about understanding people and their social networks. Michigan Ross Professor John Branch and Lecturer Marcus Collins want to elevate the importance of decoding human networks in the development of digital campaigns.

The goal is to get practitioners to focus less on “how” a campaign is delivered, or the delivery tools, and more about “who” they are trying to reach and the environment where they live.

“Marketers still tend to think about people based on demographics, but that approach doesn’t help us understand people and their networks,” says Collins, lecturer of marketing and senior vice president and director of social engagement at Southfield, Mich.-based advertising agency Doner. “Digital marketing too often focuses on the medium, but technology is only an extension of what people already do. We want marketers to understand the social networks of people–the shared beliefs, norms, and unwritten rules. Their networks are the community in which they live. Only by understanding their community can you leverage technology to the fullest and influence those social ties.”

“Humans are still social beasts,” says Branch. “The fact that we’re getting news on our phone instead of down at the mercantile store doesn’t change how our minds work. This program delves into how the human brain works so that marketers understand the North Star of the community which they are trying to reach first, then develop cutting-edge tools and tactics.”

Guest Speakers:
John Branch, University of Michigan Ross academic director of Part-Time MBA Programs and clinical assistant professor of business administration
Marcus Collins, University of Michigan lecturer of marketing and senior vice president and director of social engagement at Doner

When:
Thursday, January 19, 2017   |   11:30 am – 1:00 pm

Where:
WMU Fetzer Center

Cost:
$25 for AMASWM Members    |   $40 Non-Members  |  $12 Students (with valid student ID)
Register Now!

 

 

2017 Annual Marketing Conference
Save the date November 8, 2017
Register Now! – early bird rates are available now

 

 

If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.

 

 

Recent Events

2016 Marketing Conference
Guest Speakers: Andy Crestodina, Colleen Fahey, Gina Thorsen, Josh Gross and Dave Carroll. Hosted by Improv Effects –  Brian Lam and Dann Sytsma
November 2016

Planet Propaganda: A Madness to the Method
Guest Speaker: John Besmer, principal, Planet Propaganda
October 2016

Straight from the Heart: How Southwest Revitalized Its Brand Image CANCELLED
Guest Speaker: Lexi Muller
September 2016

Mastering the Art and Science of Brand Visuals with Canva
August 2016
KVCC, The Groves Center

Summer Mixer
June 2016
Boatyard Brewing Company

Simplicity: The Most Powerful Force in Business
Guest Speaker: Ken Segall
May 2016

Elevating the Role of Marketing
Guest Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools
April 2016

Yes, There Really is a Kalamazoo Baseball Game Going On
Guest Speakers: Brian Colopy and John Bollinger, Kalamazoo Growlers
March 2016

Join Us for Our Winter Mixer at Zazios!
Let’s toast Old Man Winter, hob-nob with your fellow marketing peeps, and learn about the future plans and programming for our AMA Southwest Michigan club at Zazios Restaurant, Radisson Plaza Hotel in Kalamazoo, MI.
March 2016

Selling Value in Commoditized Markets
Guest Speaker: Dr. Wes Martz is Vice President, Marketing at Kadant, Inc.
The price is right. Are you sure?
February 2016

Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips
Guest Speaker: Jonathan Copulsky, CCO for Deloitte LLP and CMO for Deloitte Consulting LLP, Chicago
January 2016
View Presentation Slides (PDF)

Direct Marketing in the Digital World
Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
December 2015
View Presentation Slides (PDF)

2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
November 2015

Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
Guest Speaker: Eric Hultgren
October 2015

Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
September 2015

Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
May 2015

Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
April 2015

Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
April 2015

Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
March 2015

Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
February 2015

Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
January 2015

Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
December 2014

2014 Marketing Conference
November 2014

Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
October 2014

Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
September 2014