Your brand used to be confined locally to your building, your peers, your block or your city. Today, however, it’s possible for your brand to be known globally. Yet many business professionals do not take advantage of this or even understand the need to define their brand.
Not only this, but by not building your brand and leveraging today’s technologies you are costing yourself opportunities: opportunities for advancement, for higher compensation or increased sales.
Instead, through clarity and intention, you can create a brand that not only boosts credibility in your chosen career but also creates opportunities for you. During this presentation, attendees will learn why they need to define their brand, how to build their brand online and leverage today’s technologies to grow their brand in a way that makes them stand out from their competition.
Join us on September 20th (special Wednesday luncheon!) as we host Ryan Rhoten of CareerBrand, to take away knowledge about how you can separate yourself from the pack in your career.
About the Speaker
Ryan Rhoten is the Founder and StoryBrand Guide at CareerBrand, and author of CareerKred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career. He is a digital branding coach, StoryBrand Certified Guide and StoryBrand Certified Copywriter who helps clients build digital trust and credibility so they get recognized for their expertise.
Many people struggle with their brand positioning. They know their area of expertise, their business and process so well, they struggle to explain it to others such as hiring managers or potential customers. Having a well-defined and positioned brand allows you to communicate your story and value to others. Using a simple 4-step process called D.I.C.E., Ryan works with clients to unpack their brand and strategically put it back together in a manner that provides a powerful branding and content marketing strategy so you clarify your positioning and develop your marketable career brand.
Unmask and Unleash Your Leadership
2017 Annual Marketing Conference
When: Wednesday, November 8, 2017
Michael Barber, Founder, barber & hewitt
David Wilson, Strategic Marketing, UPS
DJ Waldow, Chief Experience Maker, 3LTRZ
Jennifer Guarino, VP of Manufacturing, Shinola
Dean Browell, Executive Vice President/Co-Founder, Feedback
Register Now! – early bird rates are now available
Meijer Digital Transformation
If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.
3 Social Trends that are Influencing Marketing
Guest Speaker: Kim Brown, Centrally Human Marketing
May 18, 2017
April 26, 2017
Beyond the Quote Form: New Ways to Generate Handraisers and Leads Online
Guest Speaker: Matt Clayson
Serving up Digital Delights
Guest Speaker: Lynne Jarman-Johnson
Marketing in the Digital Age
Guest Speaker: Marcus Collins
Market Research in the 21st Century: What’s in your tool kit?
Guest Speaker: Rob Klein, Founder & CEO, Klein & Partners
2016 Marketing Conference
Guest Speakers: Andy Crestodina, Colleen Fahey, Gina Thorsen, Josh Gross and Dave Carroll. Hosted by Improv Effects – Brian Lam and Dann Sytsma
View highlights from the event
Planet Propaganda: A Madness to the Method
Guest Speaker: John Besmer, Principal, Planet Propaganda
Straight from the Heart: How Southwest Revitalized Its Brand Image – CANCELLED
Guest Speaker: Lexi Muller
Mastering the Art and Science of Brand Visuals with Canva
KVCC, The Groves Center
Boatyard Brewing Company
Simplicity: The Most Powerful Force in Business
Guest Speaker: Ken Segall
Elevating the Role of Marketing
Guest Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools
Yes, There Really is a Kalamazoo Baseball Game Going On
Guest Speakers: Brian Colopy and John Bollinger, Kalamazoo Growlers
Join Us for Our Winter Mixer at Zazios!
Let’s toast Old Man Winter, hob-nob with your fellow marketing peeps, and learn about the future plans and programming for our AMA Southwest Michigan club at Zazios Restaurant, Radisson Plaza Hotel in Kalamazoo, MI.
Selling Value in Commoditized Markets
Guest Speaker: Dr. Wes Martz is Vice President, Marketing at Kadant, Inc.
The price is right. Are you sure?
Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips
Guest Speaker: Jonathan Copulsky, CCO for Deloitte LLP and CMO for Deloitte Consulting LLP, Chicago
View Presentation Slides (PDF)
Direct Marketing in the Digital World
Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
View Presentation Slides (PDF)
2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
Guest Speaker: Eric Hultgren
Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
2014 Marketing Conference
Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet