Upcoming Events



Beyond the Quote Form: New Ways to Generate Handraisers and Leads Online

Join us March 16 when we’ll learn how to generate and nurture handraisers and online leads through the role of value added shopping tools. Our speaker, Matthew Clayson, vice president and general counsel of Detroit Trading and Car Show, LLC, will help us understand how to effectively guide today’s savvy on-line shopper, who is unique and complex, through the purchase cycle.

Detroit Trading, is one of the nation’s largest aggregators of in-market automotive shopper intelligence providing data and analytics to dealerships and OEM’s that is responsible for $1 billion in monthly vehicle sales.

Prior to his current role, Clayson served as executive director of Detroit Creative Corridor Center where he was instrumental in growing Detroit’s creative economy. He is a recipient of TechWeek’s “100 Most Influential Leaders in tech and Innovation” and a specialist in legal and strategic issues related to interactive marketing, online content, and digital media.


About the Speaker


Matt Clayson, Vice President and General Counsel, Detroit Trading

Detroit Trading Company is amongst the world’s foremost aggregators of “in-market” shopper intelligence providing data to original equipment manufacturers and dealers that are responsible for more than 30,000 individual vehicle sales or $1 billion in monthly car sales. He was formerly Executive Director of the Detroit Creative Corridor Center where he worked with numerous stakeholders, practitioners and community leaders to develop a series of strategies targeted towards growing Detroit’s creative economy.

Matt has been a featured speaker, panelist and educator on the topics of entrepreneurship and innovation in the creative industries for the U.S. Department of State, the Aspen Institute, University of Michigan Ross School of Business, Michigan State University Prima Civitas Foundation, The American Assembly, the German Marshall Fund, Techonomy, Meeting of the Minds, TechWeek and others.


Thursday, March 16, 2017   |   11:30 am – 1:00 pm


WMU Fetzer Center


$25 for AMASWM Members    |   $40 Non-Members  |  $12 Students (with valid student ID)
Register Now!



Winter Mixer

Tuesday, March 28, 2017   |   5 – 7 pm

Shakespeare’s Pub



LOUDtable Discussions

The energy is infectious and so are the ideas! Tackle your toughest challenges and develop incredible ideas with like-minded marketers during this intimate, interactive program. The focus of these ideation and problem-solving discussions are more tactical in nature. Here’s how it works:

– Each LOUDtable has a dedicated, subject matter professional to facilitate robust discussion about a hot topic.

-You’ll rotate LOUDtables every 15-20 minutes, visiting 3 tables during the one-hour block

-This is YOUR session! Discuss the topics that are important to you.

Hot topics include social media, marketing and email systems, strategic planning, analytics, customer relationship management (CRM) systems, website development, industry specific groups (B2B, B2C, Nonprofit), content marketing, innovation and more.


Wednesday, April 26, 2017   |   5 pm – 6:30 pm


WMU Fetzer Center


$10 for AMASWM Members    |   $15 Non-Members  |  $5 Students (with valid student ID)
Register Now!



Save the Date

May 18, 2017
Luncheon program to be announced

June 2017
Summer Mixer

September 2017
Luncheon program to be announced

October 2017
Luncheon program to be announced

November 8, 2017
2017 Annual Marketing Conference|
Register Now! – early bird rates are now available



If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.



Recent Events

Serving up Digital Delights
Guest Speaker: Lynne Jarman-Johnson
February 2017

Marketing in the Digital Age
Guest Speaker: 
Marcus Collins
January 2017

Market Research in the 21st Century: What’s in your tool kit?
Guest Speaker: Rob Klein, Founder & CEO, Klein & Partners
December 2016

2016 Marketing Conference
Guest Speakers: Andy Crestodina, Colleen Fahey, Gina Thorsen, Josh Gross and Dave Carroll. Hosted by Improv Effects –  Brian Lam and Dann Sytsma
November 2016
View highlights from the event

Planet Propaganda: A Madness to the Method
Guest Speaker: John Besmer, Principal, Planet Propaganda
October 2016

Straight from the Heart: How Southwest Revitalized Its Brand Image – CANCELLED
Guest Speaker: Lexi Muller
September 2016

Mastering the Art and Science of Brand Visuals with Canva
August 2016
KVCC, The Groves Center

Summer Mixer
June 2016
Boatyard Brewing Company

Simplicity: The Most Powerful Force in Business
Guest Speaker: Ken Segall
May 2016

Elevating the Role of Marketing
Guest Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools
April 2016

Yes, There Really is a Kalamazoo Baseball Game Going On
Guest Speakers: Brian Colopy and John Bollinger, Kalamazoo Growlers
March 2016

Join Us for Our Winter Mixer at Zazios!
Let’s toast Old Man Winter, hob-nob with your fellow marketing peeps, and learn about the future plans and programming for our AMA Southwest Michigan club at Zazios Restaurant, Radisson Plaza Hotel in Kalamazoo, MI.
March 2016

Selling Value in Commoditized Markets
Guest Speaker: Dr. Wes Martz is Vice President, Marketing at Kadant, Inc.
The price is right. Are you sure?
February 2016

Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips
Guest Speaker: Jonathan Copulsky, CCO for Deloitte LLP and CMO for Deloitte Consulting LLP, Chicago
January 2016
View Presentation Slides (PDF)

Direct Marketing in the Digital World
Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
December 2015
View Presentation Slides (PDF)

2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
November 2015

Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
Guest Speaker: Eric Hultgren
October 2015

Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
September 2015

Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
May 2015

Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
April 2015

Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
April 2015

Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
March 2015

Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
February 2015

Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
January 2015

Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
December 2014

2014 Marketing Conference
November 2014

Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
October 2014

Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
September 2014