Upcoming Events

Direct Marketing in the Digital World
Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands

During this session, you’ll hear how Direct Mail is one channel in the multi-channel mix that can grab the attention of your customer or prospect.  Using research from the Direct Marketing Association, we’ll challenge your assumptions about both the effectiveness of Direct Mail, as well as who engages with it.  Learn the key factors of success for Direct Mail and why it must be tied to a digital experience.

December 17, 2015
11:30 AM – 1 PM
Fetzer Center
Kalamazoo, MI

Register Here!

Recent Events

2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
November 2015

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October 2015

Storytelling: The Secret of Irresistible Marketing
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Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
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Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
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Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
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Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
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Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
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2014 Marketing Conference
November 2014

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Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
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