Upcoming Events

Selling Value in Commoditized Markets
Guest Speaker: Dr. Wes Martz is Vice President, Marketing at Kadant, Inc.

The price is right. Are you sure?

In this presentation, Wes will discuss the importance of pricing and its impact on the long-term survival of the organization.The alternative approaches to value creation will be discussed as well as the keys to selling value and maximizing profitability. Additional topics to be covered include common pricing approaches and their pitfalls, why most firms fall into a pricing death spiral, and why willingness-to-pay is a fallacy that limits profitability. Join us to learn the importance of pricing and its role in your marketing strategy.

Kadant Inc. (NYSE:KAI), is a $402 million global manufacturing firm with 1,800 employees worldwide. Wes is also responsible for leading the R&D, product innovation, engineering, and marketing functions at Kadant Johnson Inc., a subsidiary of Kadant Inc. He is a guest lecturer at the University of South Florida, a speaker at industry and academic conferences, and the former president, director, and co-founder of the Southwest Michigan professional chapter of the American Marketing Association.

February 18, 2016
11:30 AM – 1 PM
Fetzer Center
Kalamazoo, MI

Register Here!


Yes, There Really is a Kalamazoo Baseball Game Going On
Guest Speaker: Brian Colopy and John Bollinger, Kalamazoo Growlers

March 17, 2016
11:30 AM – 1 PM
Fetzer Center
Kalamazoo, MI

Elevating the Role of Marketing
Guest Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools

April 21, 2016
11:30 AM – 1 PM
Fetzer Center
Kalamazoo, MI

Think Different: The Power of Simple and How it Fueled Apple’s Success
Guest Speaker: Ken Segall

May 20, 2016
11:30 AM – 1 PM
Fetzer Center
Kalamazoo, MI



If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.



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Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips
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View Presentation Slides (PDF)

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View Presentation Slides (PDF)

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Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
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Guest Speaker: Todd Herring, Director of Communications, ArtPrize
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Guest Speaker: Jeff Yonker, Terra Trikes
April 2015

Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
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Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
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Changing Clients Into Partners
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Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
January 2015

Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
December 2014

2014 Marketing Conference
November 2014

Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
October 2014

Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
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