Upcoming Events


Luncheon – The Power of And.  Being Both Consumer AND Customer Focused

Speaker: Adam Madigan – Bissell 
When: Thursday, December 14, 2017 – Luncheon at Fetzer Center, 11:30am – 1pm

Businesses traditionally experience tension determining if they should be consumer OR customer driven — consumer strategy supported by marketing, customer strategy led by sales. But why OR and not AND?

From a local Grand Rapids family store to a fast-growing global business, BISSELL has grown with the belief that to win teams must maintain consumer focus AND customer dedication at the center of everything they do. Not only do BISSELL’S sales and marketing teams work together, they actually like each other — a dynamic that helps deliver accelerated growth and maximum impact.

Adam Madigan is passionate about simultaneously serving the consumer, the customer, and the organization. As Senior VP of Sales and Marketing at BISSELL, he is responsible for the brand direction, innovation pipeline,
and go-to-market planning.

Register Now! 


Luncheon – Customer Churn – The Enemy of Growth

Speaker: Aldy Keene – Loyalty Research Center
When: Thursday, January 18, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm



AMA/WMU Student Mixer 

When: January 31st, Haworth College of Business



Luncheon – Making the Connection Between Your Marketing and Sales

Speaker: Kelly O’Reilly, Phd. – Haworth College of Business

When: Thursday, February 15th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm


Luncheon – 

Speaker: T.B.A.

When: Thursday, March 15th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm


Luncheon – How to Build Data-Driven Personas You Will Actually Use

Speaker: Mary Garrick, Brand Communication Director, Upward Brand Interactions

When: Thursday, April 19th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm


Luncheon – Social Media Panel Discussion

Speakers: Nick Behling, Social Strategist, MLive; Dr. William Ward, Hootsuite; Julie Nemitz, Social Media Director, Meijer; Steve Boersma, Social Media, FleishmanHillard 

When: Thursday, May 17th, 2018 – Luncheon at Fetzer Center, 11:30am – 1pm

Bring any and all questions regarding social media for this event, featuring top area leaders in the world of social marketing. We’ll have a moderated discussion with some of the current topics in the world of social media, and then open it up to the audience to further drive the discussion.




If you would like to be a guest speaker at a future AMASWM meeting,
please email our Program Chair.



Recent Events

2017 Annual Marketing Conference

When: Wednesday, November 8, 2017 – 8:30 am

Speakers/Topics Include:
Michael Barber, Founder, barber & hewitt; Making Lemonade: How Beyoncé Can Teach the Modern Marketer to Rule the World
David Wilson, Strategic Marketing, UPS; Paving the Road to Success: A Marketing Strategy Workshop
DJ Waldow, Chief Experience Maker, 3LTRZ; 7 Actionable Tips to Create Kick Ass Content!
Jennifer Guarino, VP of Manufacturing, Shinola; Shinola – The Evolution of a Storied American Brand
Dean Browell, Executive Vice President, Feedback; Activation to Advocacy: Understanding How Your Audiences Use Social and Traditional to Make Decisions


Build Your Digital Brand and Boost Credibility in Your Career
Guest Speaker: Ryan Rhoten, CareerBrand
September 20, 2017

 3 Social Trends that are Influencing Marketing
Guest Speaker: Kim Brown, Centrally Human Marketing
May 18, 2017

LOUDtable Discussions
April 26, 2017

Beyond the Quote Form: New Ways to Generate Handraisers and Leads Online
Guest Speaker: Matt Clayson
March 2017

Serving up Digital Delights
Guest Speaker: Lynne Jarman-Johnson
February 2017

Marketing in the Digital Age
Guest Speaker: 
Marcus Collins
January 2017

Market Research in the 21st Century: What’s in your tool kit?
Guest Speaker: Rob Klein, Founder & CEO, Klein & Partners
December 2016

2016 Marketing Conference
Guest Speakers: Andy Crestodina, Colleen Fahey, Gina Thorsen, Josh Gross and Dave Carroll. Hosted by Improv Effects –  Brian Lam and Dann Sytsma
November 2016
View highlights from the event

Planet Propaganda: A Madness to the Method
Guest Speaker: John Besmer, Principal, Planet Propaganda
October 2016

Straight from the Heart: How Southwest Revitalized Its Brand Image – CANCELLED
Guest Speaker: Lexi Muller
September 2016

Mastering the Art and Science of Brand Visuals with Canva
August 2016
KVCC, The Groves Center

Summer Mixer
June 2016
Boatyard Brewing Company

Simplicity: The Most Powerful Force in Business
Guest Speaker: Ken Segall
May 2016

Elevating the Role of Marketing
Guest Speaker: Yvette Morrison, Vice President Marketing, Snap-On Tools
April 2016

Yes, There Really is a Kalamazoo Baseball Game Going On
Guest Speakers: Brian Colopy and John Bollinger, Kalamazoo Growlers
March 2016

Join Us for Our Winter Mixer at Zazios!
Let’s toast Old Man Winter, hob-nob with your fellow marketing peeps, and learn about the future plans and programming for our AMA Southwest Michigan club at Zazios Restaurant, Radisson Plaza Hotel in Kalamazoo, MI.
March 2016

Selling Value in Commoditized Markets
Guest Speaker: Dr. Wes Martz is Vice President, Marketing at Kadant, Inc.
The price is right. Are you sure?
February 2016

Just Because You Can, Doesn’t Mean That You Should: Content Marketing Survival Tips
Guest Speaker: Jonathan Copulsky, CCO for Deloitte LLP and CMO for Deloitte Consulting LLP, Chicago
January 2016
View Presentation Slides (PDF)

Direct Marketing in the Digital World
Guest Speaker: Becky Quinlan, Direct Marketing, Alliance Franchise Brands
December 2015
View Presentation Slides (PDF)

2015 Marketing Conference
Guest Speakers: Don Schultz, Lacie Sandstrom, Rob Bliss, Dr. Bill Ward, Scott Monty
November 2015

Social Jiu Jitsu: The Art of Using the Market to Connect with Customers and Submit Your Competition
Guest Speaker: Eric Hultgren
October 2015

Storytelling: The Secret of Irresistible Marketing
Guest Speaker: Kindra Hall
September 2015

Branding Memories: How ArtPrize Creates Lasting Impressions Through Ephemeral Design
Guest Speaker: Todd Herring, Director of Communications, ArtPrize
May 2015

Building a Powerful Brand on a Shoestring
Guest Speaker: Jeff Yonker, Terra Trikes
April 2015

Social Networking on Steroids: Personal Branding Made Easy
AMA Members Only Event
Guest Speaker: Sima Dahl, America’s Personal Branding champion
April 2015

Advanced Digital Media Strategies to Drive Organizational Growth
Guest Speaker: Mr. David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
March 2015

Changing Clients Into Partners
Guest Speakers: Brian Lam and Dann Sytsma, Improv Effects LLC
February 2015

Thinking on Their Feet: The BoldSocks Story
Guest Speakers: Ryan Preisner, CEO and Ryan Goff, Creative Director, Bold Endeavors LLC
January 2015

Living the Dream: Keurig and Beyond
Guest Speaker: Mr. Chris Stephens, Adjunct Professor at Notre Dame, Co-founder of Keurig
December 2014

2014 Marketing Conference
November 2014

Guerrilla Marketing: It’s a Jungle Out There!
Guest Speaker: Mr. Mike Knapick, Owner/Operator of Jimmy Johns, Dunkin Donuts, Baskin Robbins, and Bar Louie
October 2014

Artful Marketing: Engaging Nonprofit Audiences
Guest Speaker: Mr. Glenn Del Vecchio, Executive Director, Grand Rapids Ballet
September 2014