Marketing Conference

2017 Annual Marketing Conference

The 2017 Marketing Conference is designed to sharpen your marketing skills through engaging talks from marketing thought leaders from a broad range of marketing disciplines and specialties. Our goal this year is for you to walk out of the event with true deliverables and action items for you to implement immediately in your company or career.

Our speakers represent some of the largest national and regional brands and have an inspiring and informative story that has led them to new successes despite the challenging marketplace.

This is one conference you won’t want to miss. It’s local. It’s relevant. And it will energize you and your marketing team to perform beyond expectations.

Register today and prepare for an amazing program.


Speakers/Topics Include:
Michael Barber, Founder, barber & hewitt; Making Lemonade: How Beyoncé Can Teach the Modern Marketer to Rule the World
David Wilson, Strategic Marketing, UPS; Paving the Road to Success: A Marketing Strategy Workshop
DJ Waldow, Chief Experience Maker, 3LTRZ; 7 Actionable Tips to Create Kick Ass Content!
Jennifer Guarino, VP of Manufacturing, Shinola; Shinola – The Evolution of a Storied American Brand
Dean Browell, Executive Vice President, Feedback; Activation to Advocacy: Understanding How Your Audiences Use Social and Traditional to Make Decisions 


Wednesday, November 8, 2017


WMU Fetzer Center


$125 for AMASWM Members   |  $249 Non-Members after Oct. 21  |  $549 3-Person Package (from same organization)  |  $65 Students (with valid student ID)
Register Now!



2018 Annual Marketing Conference

Save the date. Mark it on your calendar. Write it into your budget. Our annual marketing conference will be back Wednesday, Nov. 7, 2017 at the WMU Fetzer Center. Watch for early registration opportunities to lock in the best pricing.

Wednesday, November 7, 2017




Become a Conference Sponsor now or, if you have more questions please email our Partnership Chair.


2016 Conference Recap

Conference Sessions

  • Brain Science & Marketing, an Unlikely Combo – Andy Crestodina
  • Audio Branding, Hear the Sound of Your Brand Growing – Colleen Fahey
  • Stormy Kromer, the Making of an Iconic Midwestern Brand – Gina Thorsen
  • Meaningful Connections, the Brand and Consumer Relationship – Andres Ordonez
  • United Breaks Guitars: Compassionate Business is Profitable Business – Dave Carroll

Special Guests: Improv Effects



Session Descriptions

Andy CrestodinaBrain Science & Marketing, an Unlikely Combo – Andy Crestodina, Co-founder and Strategic Director, Orbit Media

Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it.


Colleen FaheyAudio Branding, Hear the Sound of Your Brand Growing – Colleen Fahey, US Managing Director, Sixiéme Son

Today, audio branding brings your brand a sound universe as powerful as its image. Audio branding isn’t about jingles or licensing popular music. It’s about using music as a language. In these days of “continuous partial attention,” how does a brand break through the clutter and be heard?


Gina ThorsenStormy Kromer, the Making of an Iconic Midwestern BrandGina Thorsen, President, Stormy Kromer

Your customers know you can’t fake your way into being legendary. In 1903, railroad worker and semi-pro baseball player George “Stormy” Kromer and his wife Ida stitched together the first Stormy Kromer cap in Kaukauna, Wisconsin. Almost 100 years later, a small, family-owned, Upper Peninsula sewing factory rescued that recognizable cap from extinction.


Andrés OrdóñezMeaningful Connections, the Brand and Consumer RelationshipAndrés Ordóñez, Chief Creative Officer, Energy BBDO

How do you place a product into a consumer’s life in a meaningful, culturally relevant way? If you create a role for your brand in the customer’s life, then you also create a relationship between the brand and the consumer. Andrés oversees the agency’s diverse range of clients in the US and globally.


Dave CarrollUnited Breaks Guitars : Compassionate Business is Profitable Business – Dave Carroll, Master Storyteller, Speaker, Singer & Songwriter

Dave was faced with a difficult customer service issue with United Airlines in 2009. The resulting YouTube music video called “United Breaks Guitars” became an instant viral hit and today over 150 million people have been introduced to his story. Dave’s message demonstrates the power of “story” in our socially driven world but, more than that, he reminds us that we are all fundamentally connected with one another and why knowing that can transform your business and improve the world for us all.


Thank you 2016 Conference Sponsors















2015 Conference Recap

Thanks again to all of our conference attendees, sponsors, speakers, and supporters. Our second annual conference was a great success with over 100 attendees. The conference was designed to sharpen your marketing skills through engaging talks from marketing thought leaders from a broad range of marketing disciplines and specialties. This year, our speakers represented some of the largest national and regional brands, including Google and Hootsuite. Each of these speakers have an inspiring and informative story that have led them to new successes despite the challenging marketplace and uncertain economy.

See photos from the conference.


If you would like to know more about any of the speakers’ presentations, share information with your colleagues, or contact any of the presenters personally see the links in the speaker bio area below.

Download conference program


2015 Speakers

Dr. Don Schultz, Professor Emeritus of Service at Northwestern University’s Medill School
Flipping the Valuation Model

The traditional sales model of creating a valuable product and/or service and then attracting buyers to it has changed. Today, customers are now signaling to sellers what they want to buy, changing the marketing paradigm. Don Schultz, “The Father of Integrated Marketing”, President of Agora, Inc., Professor at Northwestern University and author/co-author of over twenty-eight books, discussed and described the changes you need to be prepared for the future’s ever-changing business model.
Event Slides


LacieLacie Sandstrom, Account Manager, Google’s Specialty Retail

Lacie Sandstrom discussed the importance of attribution, Google Analytics, and measuring success across all screens. She helped us understand what cross-device conversions are and how Google calculated this in your Adwords account. She aslo demonstrated how consumers shift between devices, how you could take advantage of this and organize your marketing strategy around this mindset.


140305JAH_RBliss-023_5x7-bRob Bliss, Principal, Rob Bliss Creative
The Keys to Viral Marketing Success

Discover the secrets of viral video success! Over the past four years Rob Bliss has been able to create over one hundred million views for clients, all organically through viral videos. We saw how Rob breaks down the art the of creating viral content and how we can launch creative, viral marketing.



Dr. Ward HeadshotDr. Bill Ward, Social Media Instructor at Syracuse University, Hootsuite Education Advisory Board
Integrating Social Into Strategic Planning: How You Use Social Media to Get Results

Bill Ward’s presentation answered all those big questions we have about integrating social into strategic planning. Better known by his handle, @DR4WARD, Ward is ranked by Social Media Marketing Magazine as one of the Top Marketing Professors on Twitter, and is regularly called upon to speak at Social Media Week, TEDX, and SXSW Interactive Conferences.

Event slides:


Scott Monty 3Scott Monty, Principal, Scott Monty Strategies
Consistency and Trust: Essentials of Building Loyalty Via the Customer Experience

How do you gain trust? Through consistent and repeated actions, over time. And once you’ve gained trust, you can build loyalty. But what if you’re giving your customers different messages based on where they interact with you? You’re missing out on major opportunities.